KUALA LUMPUR, 4 February 2021 – The premium home appliance brand, SK Magic, has named rising South Korean star Park Seo Jun as its brand ambassador for 2021. Leveraging Park Seo Jun’s influence, SK Magic aims to convey its mission for 2021: to bring happiness to the daily lives of all Malaysians and meet their needs in the new normal. With the ongoing battle against COVID-19 and the recent announcement of another lockdown in Malaysia, consumer demands and spending behaviors have undeniably shifted. Reflecting its commitment to being a better companion in home appliances, SK Magic will introduce a new slogan, “Goodbye Old, Hello Magic.”
Kim Kyung Won, Managing Director of SK Magic Malaysia, stated, “We pride ourselves on anticipating and satisfying our customers’ needs, understanding that health and safety remain priorities for all Malaysians. This presents an opportunity to inspire Malaysians to invest in better quality air and drinking water at home. As a premium brand and consumer choice for home appliances in Malaysia, we are thrilled to bring in water and air purifiers featuring advanced technology and innovation from South Korea. We are also excited to collaborate with Park Seo Jun to inspire Malaysians to live a quality lifestyle.”
Park Seo Jun’s charismatic charm and belief that happiness should be central in life align perfectly with SK Magic’s 2021 vision. Throughout his career in the entertainment industry, he has consistently demonstrated the value of continuous improvement, making him an ideal representative of SK Magic’s mission.
“As an artiste, I hold quality in high regard, both in my work and in the brands I associate with. I am thrilled to represent a brand from my home country on an international scale and look forward to sharing SK Magic’s mission of bringing happiness to the daily lives of all Malaysians through the latest technological advances in their product line,” said Park Seo Jun.
SK Magic’s dedication to research and innovation ensures that their products deliver advanced technology and optimal quality management, all designed with consumer happiness in mind. This year, Malaysians will have the chance to experience an array of advanced home appliance technologies from South Korea, starting with the leading-edge tankless system. This system delivers clean, mineral-rich water through stainless-steel waterways, nano-filtering, and automatic UV sterilization to eliminate bacteria.
SK Magic has earned several awards, including the prestigious ‘Presidential Award’ for excellent brand management at the Korea Brand Awards hosted by the Ministry of Trade, Industry & Energy. In March 2021, SK Magic is set to open a new brand store in Mid Valley, Kuala Lumpur.